In this episode of The First-Time CEO podcast, host Victoria Loskutova interviews Marco Mendoza, founder and CEO of Wizerlink. Marco recounts his bold journey from Venezuela to Mexico City, where challenges sparked the accidental creation of a high-performing marketing agency. He shares how overcoming economic and political turbulence honed his skills in sales, lead generation, and building specialized teams.
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During our chat, Marco delves into:
Navigating the instability of Venezuela and reinventing himself in a new market
Developing innovative communication strategies and hyper-targeted campaigns
Establishing clear, mission-driven business practices that drive real results
Introducing HiLuca, an AI tool designed to empower marketing managers in building seamless communication systems
Practical insights for first-time CEOs on maintaining focus, and embracing a winner's mindset
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If you’re a first-time, aspiring CEO, or an entrepreneur seeking real-world marketing tactics, strategic clarity, and the courage to redefine success, this episode offers invaluable lessons and inspiration.
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References & Resources:
Playing to Win by A.G. Lafley and Roger L. Martin
Extreme Ownership by Jocko Willink and Leif Babin
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Find Marco here:
Linkedin
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Find Victoria here:
Join the Olympia AI demo webinar Victoria hosts on Feb 26 at 1 pm CST!
If you are a first-time CEO leading a company for 1-5 years and want to be a TFT CEO podcast guest, feel in this form: Podcast Guest Application Form Victoria will contact you shortly should it be a good fit!
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